Kelli, a girl who used to spend her textile lessons in a twist is now director and founder of her own brand Wosh. Read on to see how a hobby to raise cash for a holiday turned into an unexpected career path…
What was the inspiration behind the name Wosh?

Picking a name was really tough actually despite not necessarily being a priority for me. It was more of a…got to call it something so I can actually start the thing!I wanted to name it something neutral, and as I use the process of acid wash to create my items, something to do with that seemed relevant!I changed the spelling to individualise it a bit and came up with Accidwosh shortened then to Wosh! It actually began as ASSIDWOSH, and after setting up a website etc…my boyfriend pointed out that he couldn’t see past the word ‘ASS’, so it had to be changed. haha.

Was it daunting starting your own brand?

Yeah. It’s something I’ve played around with a lot in the past, but it has always just been customising clothes for an Etsy account and things like that. It never really pushed forward to becoming a branded thing.  I think I held back a lot before for fear of failure. The idea that, it couldn’t fail because it wasn’t a real thing was definitely my safety net.This time I managed to get that extra push from somewhere and have decided to brand my creations, which yes, is a little more daunting for me.
If you had one piece of advice for budding designers/creatives/entrepreneurs what would it be?
Well, I see myself as all of the above things, but pieced together in an incredibly higgledy piggledy way. So I guess my advice to people starting out really is, if you’ve made something you are a creative and designer! If you have sold something you have created you are an entrepreneur! You don’t necessarily have to have done a business degree, or taken a textiles class. People will help  you along the way, and you will develop the skills and meet the people you need to become successful! Obviously this really is just advice from my point of view and the point of view of Wosh. Wosh is an independent, DIY label which really just began as a hobby and organically grew. There are no business degrees here!

Has this always been ‘the dream’?

Literally not at all!

I have extremely vivid memories of textiles lessons at school and constantly having to put my hand up because I’d got the sewing machine tangled for the 10th time.

I never for a second thought I’d start anything clothing related ever!

Any moments of doubt?

Yep! Ordering in stock with your last £10 comes with a lot of doubts! The doubts do weigh heavy, but it usually only takes a small positive streak to decide to close down those job hunting tabs again.

Who inspired you?

My boyfriend Max.

A few summers back me and him started doing tie dye together! Nothing professional or anything, just completely for fun! We really enjoyed it and ever since then we’ve sort of always done it. We’ve made tie dye T-shirts for our friends, and some to sell to help us go on holiday. We’ve done a few for various bands merchandise as well.

It was a thing we would make extra pocket money with here and there at the same time as having fun!

Sadly Max was recently diagnosed with Hodgkins Lymphoma which is a type of cancer. He’s doing really well, but it takes up a lot of both of our time and so keeping jobs is pretty much impossible at the moment.

This was really the push to start up some tie dyeing again! It became apparent that if I could make some money whilst working from home we would get the best of both worlds – income as well as the necessary time spent in hospital etc.  I made a few t-shirts to start with and it sort of snowballed from there. Very slow snowball, but there are slowly more and more products being made/stocked! Max helps out loads and is the motivational one of us for sure.

Who would be your ideal Wosh poster girl/boy?

I have a tight group of friends in both Leeds and Sheffield, all of who are frustratingly gorgeous! These ladies always let me take pics of them wearing my stuff, and honestly I don’t think I’d rather have anyone else! Shout out to all who have so far let me snap pics of you on our days out!

Favourite piece from the collection?

The Tie dye candles I think! They are such fun to make and each one is so interesting and different from the next! I’m going to experiment more with candle making too. I want to make a vegan soy range and maybe some jar candles too!

If you weren’t working in fashion, what else would you be doing?

I have been recently doing some arty workshops in schools and this is definitely something I would like to pursue further, probably along side Wosh! So yeah, something ‘schooly’ I guess! Kids being creative is so interesting!




V&A // Club to Catwalk

Taking advantage of Ivor’s Tate pass again, on Sunday we headed to the V&A to see the Club to Catwalk exhibition which focuses on London fashion during the 1980’s.

The eighties were a truly amazing era for British Fashion, quite topical too as London Fashion Week began in 1984. The exhibition features the experimental designers who dominated the decade (and continue to today), John Galliano, Vivienne Westwood, Zandra Rhodes and so on. It also included designs from Betty Jackson and Wendy Dagworthy, as I studied their beautiful creations, Ivor casually informed me that he used to holiday with them when he was younger…needless to say I am currently pleading with him to get back in touch with them, what an amazing opportunity that would be!

The eighties club scene and fashion were one and the same, John Galliano famously said “Thursday and Friday at St Martin’s, the college was almost deserted. Everybody was at home working on their costumes for the weekend”. The clubs looked like catwalks and vice versa. Watching the video replays of 1980’s catwalk models dancing their way down the runway, contrast sharply with the monotonous parade of seriously straight faced models that dominate the catwalks of today.

New materials were one of the reasons for such experimental change which governed the era. Stevie Stewart and David Holah, the masterminds behind Bodymap, took full advantage of these new textiles and redefined pattern cutting, with form fitting knits and layers of stretch jersey.


In the early eighties Clubs like Taboo influenced the ‘High Camp’ look, think Boy George wearing John Galliano’s theatrical designs.


Later in the decade came the ‘Rave’ trend, inspired by Ibiza, which featured an amalgamation of peace signs, neon colours and slogan tees.


One of the quotes featured in the exhibition states that the eighties were a time when fashion was a new way to express oneself. If this is true then it was an exceptionally expressive decade.