LFW AW14 // Ashley Isham

So I might be a couple of days behind on reporting on the accounts of London Fashion Week but better late than never as they say.

Yet again the lovely people of Pop PR sent me some sumptuous tickets to see the some upcoming names in the London fashion scene. One of which was the amazing Ashley Isham…

Tweed fabrics in asymmetric cuts, greys mixed with yellow and blue hues. Texture was key with embellishment and twisted rope detail..take note because you will be wearing this come A/W 2014.











I spent the last days of January in Rome. It’s a place I’ve always wanted to go, especially with my degree in Classics and it didn’t disappoint! I walked (till I could walk no more) round endless ruins, drank wine for 1 euro and basked up the Italian sunshine.




Now, Italy is renowned for its fashion but not perhaps for it’s visual merchandising techniques…


In this window of 1 metre by 2, they’ve crammed as much into is as humanly possible. Apparently full size shirts take too much room so instead they’ve created tiny imitations of the original garments they have to offer inside. At first glance you’d be forgiven for thinking that this was a place you could pick up a shirt for your dad and your dog…

It’s not what I’d call aesthetically pleasing, but you can’t knock their ingenuity. Their city is full of ancient buildings, one of the characteristics of such is small windows, therefore limiting their display options. It’s interesting to see different cities visual approaches. Still I think I’ll stick with Selfridges…

SS14 The Trends: Dazzel

All that glitters is not gold…it’s a Marc Jacobs dress with embellished cascading leaves.

Fan and Feather Sequin Guipure Dress

Fan and Feather Sequin Guipure Dress

Usually such adornment is strictly reserved to the winter months, but this season we see it take a fresh approach. Be blown away by blankets of beads covering crisp cotton pieces, or by sparkles sprinkled on sports luxe jackets.

So this SS14 when it comes to jewels, sequins and beads more is well, more.

Designers to inspire: Emilio Pucci, Nina Ricci, Marni

Where to shop the trend: House of Jam, Ted Baker…or do it yourself?!





SS14 The Trends: Origami

Origami isn’t just a party trick…It’s a new way of dressing.


Think cotton skorts by day and mid length, metallic, pleat skirts by night…

Designers to inspire: Rochas, Dries Van Noten, Antipodium

Where to shop the trend: Zara

Zara £22.99

Zara £22.99






SS14 The Trends: Slogan Tees

Cast your mind back to 2009… I’m sure there’s No Doubt that you’ll remember Gwen Stefani stepping out in these trousers?


Well if you don’t, then Louis Vuitton’s SS14 collection is here to remind you. Seemingly naked models strut down the catwalk with erm, well…it’s speaks for itself:


Ok you can stop blushing now, don’t worry this is obviously more for spectacle than substance. The trend translates perfectly and eloquently onto the more modest T-shirt.

Designers to inspire: Paul & Joe, Mochino, DKNY

Where to shop the trend: Monki

SS14 The Trends: Gingham

When I see Gingham it immediately conjures up an image in my mind of Seven Brides for Seven Brothers. So if you’re looking to bag a husband (or 7) this year, then Gingham’s the way to go*.

Designers to inspire: Meadham Kirchhoff, Balmain, Moschino

Where to shop the trend: Urban Outfitters, Topshop, Vintage


*Warning: when wearing you may be swept off your feet (literally) by a 6ft cabin owner called Adam.

SS14 The Trends: Sheer

January *groan*, probably the worst month of the year, the weather’s dreary and your purse is empty. However the good thing about January is the ‘looking forward to the year ahead part’ (catchy). Making your new year’s resolutions and planning trips for the summer. Another thing to look forward too is seeing the back of those tatty sale pieces littering the floors of high street shops all over Britain. And the emergence of the new SS collections, bringing freshness and light into the stores.

This week’s blog posts will focus on the top trends for SS14, giving you a focus (well for your new wardrobe at least) and an antidote to those January blues (and those Christmas Jumpers). Today’s fashion focus is Sheer.

Anna K’s collection (https://graduatinginstyle.wordpress.com/2013/09/16/lfw-the-catwalk/) teased us with this fanciful trend back in September at her LFW show. We knew it’d be a long winter ahead before we could step out in ‘barely there’ dresses and luminous lace. But not too long now, so don’t be under prepared. Plan now, look on trend come April.

Designers to inspire: Erdem, Alexander McQueen, Isabel Marant

Where to shop the trend: Topshop

Using Smell to Sell

From 6 years experience in retail and Visual Merchandising you could say that I have a strong, personal and vested interest in the high street and it’s workings. I’m hooked on programs such as, Mr Selfridge, Mary Portas ‘Queen of Shops’ and Liberty’s. Which delve behind the scenes, revealing aspects of the secrets of the shopping experience as well as showing the current battles our shops face on a daily basis. Mary of course is our Boudica heading the fight.

For 6 months now we’ve had no television, but thanks to my boyfriend’s generous parents, yesterday, I got my daily dose of retail therapy through (one of my style crushes’) Cherry Healey programme ‘Secrets of the Sales’. Due to my experiences in Visual Merchandising I am well accustomed to shops’ layout and the reason behind them. However, you don’t have to be a retail veteran to know that sale signs are red in order to attract our attention. Yeah ok we all probably sat there on our sofa’s smugly thinking “gee thanks Cherry for pointing out the obvious”. Wipe that smile off your faces though cause outside of the retail environment we may spot the danger signs but once we walk through those doors it seems we lose all sense and sensibilities and instead are pulled around the shop like puppets of the VM.

Cherry had a surprise for us all though, one which took us from our smug slouch position to the edge of our seats. Shops use scents to encourage us to buy! She demonstrated these magical powers of calming vanilla essence on two sample groups. The first group was brought into the room (which was unscented) and shown a pair of trainers. The scent was then blown into the room and the second group came in and were shown the exact same pair of trainers. Yep you guessed it…the second group reacted a lot more positively to the shoes than the first, they were even willing to pay more for them!

If you think about it logically, creating a nice environment in order to showcase and sell your product is as obvious as using red sale signs, smell is just another one of those 5 senses to please. Sometimes the obvious doesn’t seem obvious until someone points it out though. So guys, noses at the ready – let’s go shopping!

Happy New Year

Hello all!

Happy New Year!

Remember me? I know it’s been a while since my last post (sorry!). Christmas and NYE were full of family and friends and therefore the blogging took a back seat while I returned to the 7 hills and fresh air of Sheffield.

Here’s a recap of my Christmas and NYE through the medium of photos, as the famous adage goes a picture is worth a thousand words

Work's Christmas Party

Work’s Christmas Party, Mayfair

Hair by Hershesons  

Christmas Jumpers and Birthday Celebrations in Sheffield

Christmas Jumpers and Birthday Celebrations in Sheffield.

Christmas Jumper: ASOS Marketplace Lillies of the Alley

Boxing Day, Derbyshire

Boxing Day, Derbyshire

Family Walks

Family Walks (and falls)

Treating my mum at Tamper Coffee

Treating my mum at Tamper Coffee

NYE, London

                      NYE, London

Sheer polka dot shirt: Zara

Ask Estelle // Emma’s Winter Wardrobe Worries

“I’m having trouble finding a winter coat that’s suitable for the office and wearing to meetings, but one that also suits my style and I can wear out in the evenings. I really like the oversize suit jacket look, and am pretty tall so still want to get away with this look outside of my workplace. I don’t even know where to start… Any suggestions?”

So a smart but sassy coat, for work and play…

Single breasted, oversized coats are currently the hottest trend in outerwear.

Try checks…

With regards to your height, the taller the better! When it comes to this seasons’ mannish long coats, height is your accomplice…go for a camel/nude tone for a more elegant touch.

But sticking strictly to the brief what about this?