Bringing Sexy Back

Last season it was all about the shoulders, this S/S it’s all about the back.

I’m sure my good friend Rosie will agree, there’s something incredibly sexy yet understated about showing off a bit of back. Zara are also championing this idea as the bulk of their new Trf collection is full of seductively low cut backs in V’s, square’s and scoops.










*All photo’s have been taken from the Zara website




Hannah’s Tulle Troubles // Ask Estelle

“Estelle! Please help! I have seen the most amazingly beautiful Tulle Skirt in this weeks copy of LOOK magazine. However, they give no mention as to where it is from or where I might be able to get my hands on my very own version of it.
I have a feeling they are going to be all the rage come spring and would love to be prepared for that first warm-enough day to wear one. The one I’ve seen is nude, to the knee with plenty of layers.
Instantly I thought of you … hope you can help?”

Of course I can help!

I saw it too and loved it, for those of you who haven’t here it is…


Very Parisian chic.

Valentino have a great range however if, like me, Valentino’s a little outside your price rang …how about this one from Coast?

Too much bling for your buck? Then try Vintage shops, markets or Ebay, I found some great bargains…

For those of you that love the look but want less fullness, then what about this sweeter than candyfloss skirt from Windsor?

And for those who, in contrast, want larger than life fullness simply add a slip…

LFW AW14 // Ashley Isham

So I might be a couple of days behind on reporting on the accounts of London Fashion Week but better late than never as they say.

Yet again the lovely people of Pop PR sent me some sumptuous tickets to see the some upcoming names in the London fashion scene. One of which was the amazing Ashley Isham…

Tweed fabrics in asymmetric cuts, greys mixed with yellow and blue hues. Texture was key with embellishment and twisted rope detail..take note because you will be wearing this come A/W 2014.









SS14 The Trends: Dazzel

All that glitters is not gold…it’s a Marc Jacobs dress with embellished cascading leaves.

Fan and Feather Sequin Guipure Dress

Fan and Feather Sequin Guipure Dress

Usually such adornment is strictly reserved to the winter months, but this season we see it take a fresh approach. Be blown away by blankets of beads covering crisp cotton pieces, or by sparkles sprinkled on sports luxe jackets.

So this SS14 when it comes to jewels, sequins and beads more is well, more.

Designers to inspire: Emilio Pucci, Nina Ricci, Marni

Where to shop the trend: House of Jam, Ted Baker…or do it yourself?!





SS14 The Trends: Origami

Origami isn’t just a party trick…It’s a new way of dressing.


Think cotton skorts by day and mid length, metallic, pleat skirts by night…

Designers to inspire: Rochas, Dries Van Noten, Antipodium

Where to shop the trend: Zara

Zara £22.99

Zara £22.99






Using Smell to Sell

From 6 years experience in retail and Visual Merchandising you could say that I have a strong, personal and vested interest in the high street and it’s workings. I’m hooked on programs such as, Mr Selfridge, Mary Portas ‘Queen of Shops’ and Liberty’s. Which delve behind the scenes, revealing aspects of the secrets of the shopping experience as well as showing the current battles our shops face on a daily basis. Mary of course is our Boudica heading the fight.

For 6 months now we’ve had no television, but thanks to my boyfriend’s generous parents, yesterday, I got my daily dose of retail therapy through (one of my style crushes’) Cherry Healey programme ‘Secrets of the Sales’. Due to my experiences in Visual Merchandising I am well accustomed to shops’ layout and the reason behind them. However, you don’t have to be a retail veteran to know that sale signs are red in order to attract our attention. Yeah ok we all probably sat there on our sofa’s smugly thinking “gee thanks Cherry for pointing out the obvious”. Wipe that smile off your faces though cause outside of the retail environment we may spot the danger signs but once we walk through those doors it seems we lose all sense and sensibilities and instead are pulled around the shop like puppets of the VM.

Cherry had a surprise for us all though, one which took us from our smug slouch position to the edge of our seats. Shops use scents to encourage us to buy! She demonstrated these magical powers of calming vanilla essence on two sample groups. The first group was brought into the room (which was unscented) and shown a pair of trainers. The scent was then blown into the room and the second group came in and were shown the exact same pair of trainers. Yep you guessed it…the second group reacted a lot more positively to the shoes than the first, they were even willing to pay more for them!

If you think about it logically, creating a nice environment in order to showcase and sell your product is as obvious as using red sale signs, smell is just another one of those 5 senses to please. Sometimes the obvious doesn’t seem obvious until someone points it out though. So guys, noses at the ready – let’s go shopping!

Happy New Year

Hello all!

Happy New Year!

Remember me? I know it’s been a while since my last post (sorry!). Christmas and NYE were full of family and friends and therefore the blogging took a back seat while I returned to the 7 hills and fresh air of Sheffield.

Here’s a recap of my Christmas and NYE through the medium of photos, as the famous adage goes a picture is worth a thousand words

Work's Christmas Party

Work’s Christmas Party, Mayfair

Hair by Hershesons  

Christmas Jumpers and Birthday Celebrations in Sheffield

Christmas Jumpers and Birthday Celebrations in Sheffield.

Christmas Jumper: ASOS Marketplace Lillies of the Alley

Boxing Day, Derbyshire

Boxing Day, Derbyshire

Family Walks

Family Walks (and falls)

Treating my mum at Tamper Coffee

Treating my mum at Tamper Coffee

NYE, London

                      NYE, London

Sheer polka dot shirt: Zara