After seeing Aminaka Wilmont’s LFW catwalk collection (sadly on the internet rather than experiencing the real thing) I feel inspired, their SS13 collection brightened up my cold and miserable day and reminded me that Spring will come  eventually and with it their beautiful floral and mirror prints.

Image 1

Image 1 SS13

Florals are dangerously girly and cutesy at times but not here (see image 2), the look has been toughened up by the structure of the dress and it’s dominant stripes. The model adds to this with her punk-esq hair and tat’s.

Image 2

Image 2 SS13

 Their AW13 collection blurs these stripes  into geometric/abstract prints, the clothes are beautifully cut with a colour scheme of slate grey, black and white.  I particularly like how they breath new life to the old staple ‘the shirt dress’ they’ve played about with fabric and structure. Images top 1 & 4 offer relaxed and effortless style, while the dress (image 3) with its contrasting collar is glamorous and seductive.

Image 3 AW13

Image 3 AW13

207498 (1)

Image 4 AW13


I am always interested as to which models they’ve chosen and how they’ve styled them. The models used for SS collection are edgy and styled like ‘rebellious’ youth’s, it reminds me of the people featured in LA or Miami Ink or what some people call hipsters. In Contrast their AW models are predominantly Asian with futuristic style slicked back hair and heavy black eye make-up. What does this imply then? that it’s fashionable to be European this SS then more fashionable to be Asian next AW, for most of us that will be an impossibly hard trend to follow…

But don’t despair it is much more likely that this combination of cultures stems from the designers themselves Maki Aminaka Löfvander is from Japan while Marcus Wilmont is from Denmark.

Aminaka Wilmont’s collection is stocked at these UK stockists:

Net-a-porter.com UK
Csee, Surrey
Selfridges, Birmingham
Selfridges, London
Selfridges, Manchester


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